About the Festival

The Viva Tampa Bay Hispanic Heritage Festival kicks off the annual Hispanic Heritage Month celebration by showcasing Tampa’s rich cultural heritage. This exciting Family Art & Cultural Festival celebrates the historical character and diversity of our city, highlighting the beauty of Tampa Bay’s Hispanic communities. Guests will enjoy delicious Latin foods, vibrant festivities, performances by local and international bands and DJs dedicated to Hispanic heritage. The festival also features cultural dance exhibitions and honors the city's most influential Hispanic leaders with the prestigious Viva Tampa Bay Heritage Community Heroes Award in categories such as First Responders, Business, Community, Health, Academics, Athletics, Humanitarianism, Gold Star Families, and the Amigo and Amiga Award.

Viva Tampa Bay supports disaster relief through the Course of Action Foundation, based on the principles of mutual aid and direct action, benefiting impacted communities in Tampa, Florida, Texas, Louisiana, the Bahamas, Puerto Rico, North Florida, South America, and most recently, Ukraine. Additionally, the festival provides scholarship grants to high school students.

Since 2015, the limited proceeds from the festival have allowed the Course of Action Foundation to award scholarships to high school students. Viva Tampa Bay Hispanic Heritage Festival aligns with Tampa’s vision by reinforcing the city’s cultural roots and historical attributes, attracting family-oriented daytime and early evening crowds, maintaining and enhancing traditional events, and promoting the arts.